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Marketing Tips For E-Commerce Businesses

Do you have an E-commerce business? Do you want to make more sales? If you answered yes to any of those questions, then keep on reading.

If you want to have a successful and profitable business, you need to know how to properly market your website. After all, the more targeted traffic you get to your website, the more sales you will naturally get. So, for this article, we’ll be looking at a few ways that you can increase your visitors and achieve your bottom line.

Have a Strong Social Media Presence

Our first tip is you should have a strong social media presence.  This is especially true if you are in a passionate niche. The more people know and interact with your brand on social media, the more they will like and trust you. Once you build up an audience that is a fan of your content and products, the sales will undoubtedly roll in. Therefore, it is imperative that you take the time to create content for social sharing as well as create a strong rapport with your fans across your social media accounts. You can easily double or triple sales by simply linking to your products on your social media platforms once you have built up a strong fan base that is strongly engaged with your brand.


Focus on Developing Your Website’s SEO

The next tip that will help you to get more traffic is to focus on developing your website’s SEO. SEO or search engine optimization is the process of ranking your e-commerce website for its keywords. The higher you rank in the search engines for your keywords, the more traffic you will naturally get to your website. In order to ensure that extra traffic converts, you should focus on keywords that have strong buyer intent. For example, if you are selling kitchen appliances on your website, then you should be ranking for keywords like “best blender”, “toaster oven reviews” etc.


Have a Strong Paid Advertising Campaign

In addition to getting traffic through SEO, you should also have a strong paid advertising campaign. SEO can take many months before you reap the benefits but paid traffic is immediate. You should do a lot of testing with your campaigns so that you earn more money than you spend in advertising. This is certainly a process and will take time, however, if you persevere, you will be successful.

Make the Most of Your Current Audience

Besides getting new traffic from SEO and paid advertising, you should try to make the most of your current audience through building an email list. It is imperative that you capture as many email addresses as possible, especially those of actual customers. By doing so, you can re-market directly to your list and get more sales without spending any money on ads or SEO. This is also essential in order to grow your brand and build a long lasting relationship with your customers.

We’ve just covered a few of the top marketing tips for an e-commerce business.  If you implement some of these ideas, you’ll be able to at least double your current sales.

Here you can read about Top Reasons That E-Commerce Business’s Fail

Building a Successful E-Commerce Site

Due to the fact that your rivals are a mere click away, e-commerce is an extremely competitive field. If customers are not pleased with your site, they simply look for another e-commerce site where they can purchase the products they need. If you want to draw more attention and attract customers, it’s important that your website is as user friendly as it can be.

Regardless of whether you offer the best products on the market or if your prices are the absolute lowest, if customers become confused while attempting to navigate your website, it will likely be difficult to reach a preset target.

What usability really means is that you make your customer´s process of purchasing one that is a simple and quick.

Below are some key tips that I have found useful personally that will help you build the best e-commerce website possible, one that is user friendly and will allow you to create higher conversion rates for your business.

Call-to-Action and Sign-Up Buttons

Steer clear of long signup forms which require visitors to go through a few pages prior to being able to successfully register on your website. As an e-commerce site, it really is not necessary for you to know their phone number, address, line of work, etc. All the you really need is simply an email address and password. However, call-to-action and sign-up buttons should never be underestimated as they can help you to improve the sites usability and build higher conversion rates. Make sure that you really make these call-to-action and sign-up buttons stand out.

No Need to Register to Buy

The long and tedious process of signing up before being able to finalize a purchase is something that online shoppers really hate. How about allowing your guest users to check out the products they want without having to register and after they are done. Then ask them if they would be interested in signing up so that their next purchase from your site will be easier. This method has been proven to increase the rates of sales as well as reduce the rates of cart abandonment.

Proper Search Function

Search functionality will help your customers find exactly what it is they are looking for; this will allow them to have a more satisfying shopping experience as opposed to one that is extremely frustrating. Nobody wants to have to go from one page to the next, and then again to another simply to read the description of every single product you offer and find exactly what it is that they are looking for. This tip is highly recommended all e-commerce sites, however especially for those who offer a wide array of products, it you add it in with a category refinement as well, you will make for a search process that is even quicker and allows buyers to pinpoint exactly what they are looking for.

With these three simple and easy to follow tips you can build an e-commerce site that potential buyer will find easy and enjoyable to navigate,

this will create higher conversion rates for your business and everyone will be happy in the end.  For more tips and ideas check out this video below.