Running an e-commerce store doesn’t need to take a lot of time and energy. Thankfully, there are plenty of steps you can take if you want to make things easier and who doesn’t want that right?
Automation can really simplify running a business! Here are a few things that you might want to consider automating.
Automated Emails
It’s a good idea to send emails to customers that update them on their purchases. For example, you might want to send out an email that confirms that their order has been received. You may also want to send them an email that tells them when their order is shipped.
Customers really appreciate receiving updates on their orders, but sending emails to all of your customers can take time. If you automate this process, you’ll be able to ensure that all of your customers are having their needs met.
Social Media Posts
Maintaining a presence on social media can play a big role in your success. When you have an active social media account, you’ll be able to make sure that your customers don’t forget about you. They’ll be able to see you and your products in their social media feed.
You don’t have to log into your social media accounts every time that you want to make a post. There are tools that will make it easy for you to schedule some of your social media posts in advance. You can plan out your social media schedule at the end of the day. You’ll be able to stay active on social media all day long.
Mailing Lists
In addition to sending customers emails about their orders, you’ll want to send out messages to remind them of your business and what you offer. As an example, you may want to send a message to someone that hasn’t made a purchase in a while.
You should encourage people to sign up for your mailing list. You might want to offer them some sort of incentive, such as a discount code or a 10% off coupon. Once they’re on your mailing list, you’ll be able to send out automated messages that will convince them to make a purchase.
